The Illusion of Complexity
Fourteen clicks. The consultant, an impossibly sharp-suited man named Derrick, performs the sequence with the fluid grace of a concert pianist. Click, a dropdown unfurls. Click, a modal window appears. Click, a search bar is populated. Click, click, click. A soft chime confirms Invoice #887-B is approved. He beams at the conference room, a sterile box smelling faintly of burnt coffee and quiet desperation.
From the corner of my eye, I watch Carol from Accounting. She isn’t looking at the 88-inch screen. Her head is down, her pen scratching across a yellow legal pad. She is not taking notes on the new workflow. She is reverse-engineering it, finding the cracks, the seams, the places where this beautiful, logical, $8.8 million Enterprise Resource Platform fails to meet the messy reality of her Tuesday. By Friday, she’ll have a workaround. It will probably involve a shared folder and a color-coded spreadsheet. It will take three clicks.
The Beautiful Lie of Digital Transformation
We’ve been sold a story about digital transformation. It’s a story filled with clouds and platforms, synergy and disruption. It’s a story that says our old ways are broken, our legacy systems are anchors, and that salvation lies in the next software suite. And we believe it, because we’re terrified of being left behind. We buy the beautiful lie because the truth is much harder. The truth is, most of the time, we’re just buying a shinier version of the same old shovel to dig the same crooked ditch.
This Is Not About Technology.
It’s About Behavior.
We codify broken human processes into elegant, unforgiving software, paving the cow path directly to the same inefficient swamp.
The Author’s Humbling Experience
I should know. Eight years ago, I was Derrick. I was the one standing at the front of the room, preaching the gospel of the ‘single pane of glass.’ I helmed a project for a mid-sized logistics company, convincing them to abandon their patchwork of ancient databases and Excel sheets for a monolithic, all-in-one system. I made beautiful charts showing ROI. I spoke of efficiency gains and data-driven insights. I believed every word. We spent 18 months and a sum of money that still makes my stomach clench implementing a system that, in the end, was just a slower, bluer version of what they already had. The data was cleaner, sure, but the decisions were just as slow. The fundamental business logic hadn’t changed. We gave them a Ferrari and left them in city traffic.
That experience was humbling. It felt like finding a crisp $20 bill in a pair of jeans I hadn’t worn in years-a small, unexpected bit of wealth that suddenly re-contextualizes things. It didn’t solve my problems, but it made me stop and think. The mistake wasn’t in the code; it was in the premise. We spent all our energy on the what-the tool-and almost none on the why-the human system it was meant to serve.
Carter D.R.: The Wisdom of Listening to the Steel
It reminds me of a man I met once, an old bridge inspector named Carter D.R. His job, for 48 years, was to ensure the structural integrity of steel truss bridges. His primary tool was not a sensor or a drone. It was a hammer. He would walk the length of a bridge, tapping on beams and rivets, listening. He was listening for the quality of the resonance, the purity of the ring. A solid connection sang a a clear, high note. A compromised joint, one with internal rust or a fractured pin, returned a dull, flat thud. His ears, trained by decades of experience, could diagnose a problem long before it was visible.
Of course, a tech firm tried to sell his department a solution. It was a handheld device with predictive resonance analysis, costing $28,000 per unit. It used sophisticated algorithms to do exactly what Carter did with his ears. In the demo, it worked perfectly on the sample materials. But Carter asked the salesman a simple question:
The salesman had no answer. The tool could collect data, but it couldn’t exercise judgment. It couldn’t account for the soul of the material. Carter’s entire process is built on a deep, almost primal understanding of his environment. It’s not about complex theories; it’s about fundamental properties. It’s like how knowing sind kartoffeln gemüse isn’t the point; knowing how they grow, what they need, and how they feel in your hand is what matters. The device was a perfect solution to the wrong problem. It treated his craft like a data-entry task.
Embracing the “Carols” and “Desire Paths”
And that’s what we do in our offices. We take the Carols of the world, people with an intuitive, ground-level understanding of how work actually gets done, and we hand them a million-dollar hammer that has no feel for the steel. We tell them it’s better because it generates reports and has a slick user interface. We ignore their yellow legal pads, their spreadsheets, their quiet workarounds. We dismiss these as ‘shadow IT,’ as problems to be eradicated, when in fact they are the solutions. They are the human immune system responding to the rigid, artificial constraints of the official process. They are the desire paths trampled into the grass next to the freshly poured, inconvenient concrete sidewalk.
This obsession with totalizing systems stems from a deep-seated corporate fear: the fear of messiness, of ambiguity. A well-designed spreadsheet is flexible, adaptable, and human-scale. A monolithic ERP system is rigid, doctrinaire, and brittle. It demands the world conform to its database schema. But business is not a clean database schema. It’s a chaotic, beautiful, unpredictable storm of human relationships, shifting priorities, and gut feelings. Trying to contain that in a single piece of software is like trying to bottle a hurricane. All you end up with is a lot of broken glass.
The Feature Overload Fallacy
I once saw a project plan with 238 individual feature requirements for a new CRM. The team spent a year building it. When it launched, only about 18 of those features were ever used. The rest was noise. It was a monument to what they thought they needed, not what they actually did. The real work continued in email threads and quick phone calls, the very things the CRM was designed to eliminate.
CRM Feature Utilization
A monument to what they thought they needed, not what they actually did.
The Most Powerful Digital Transformation Tool
It’s a Flowchart, Sketched on a Whiteboard,with All the Dumb, Unnecessary Boxes Crossed Out.
We need to stop chasing the fantasy of the perfect system and start asking Carol what she needs.
Start
Step A
Unnecessary Step B
Essential Step C
Learning From the Workarounds
Because right now, somewhere in your organization, there is a Carol. And she’s quietly running a multi-million-dollar chunk of your business on a spreadsheet she built in an afternoon. It’s not pretty. It’s not on the approved software list. But it works. And instead of replacing it, maybe we should be learning from it.
